Current:Home > StocksKraft introduces new mac and cheese option without the cheese -Mastery Money Tools
Kraft introduces new mac and cheese option without the cheese
View
Date:2025-04-19 00:41:25
Kraft Heinz's newest macaroni and cheese product resembles the brand's classic creamy comfort food but for one key difference: It doesn't contain cheese.
The food and beverage giant is rolling out "Kraft NotMac&Cheese," a vegan mac and cheese that uses a plant-based sauce, the company announced Wednesday. The dairy-free product will come in two flavors — original and white cheddar — and will cost $3.49 a box when it hits store shelves beginning this month.
Kraft Heinz partnered with TheNotCompany, a plant-based food technology company, to craft its vegan take on the pantry staple. The product's sauce is made from fava bean protein and coconut oil powder. It is Kraft Heinz's third non-dairy offering after its NotCheese Slices and NotMayo, which hit store shelves this year.
The new product comes as consumers increasingly embrace plant-based snacks and other seemingly healthier food alternatives. Sales of plant-foods rose to $8 billion in 2022, up 44.5% from three years ago, according to data from Plants Based Foods Association, a food trade group.
Worldwide, 42% of consumers believe most people will substitute plant-based foods for meat in the next decade, a 2022 survey from research firm GlobeScan and non-profit organization EAT shows.
According to consumer insights firm Numerator, less than 30% of dairy-free mac & cheese buyers repeat their purchases due to being dissatisfied with the flavor and texture of the products they purchased.
Other food companies are also hopping on the dairy-free bandwagon. In April, cheese maker Babybel said it would introduce a vegan version of its popular white cheddar cheese snack after debuting its first dairy-free cheese in 2022. And cream cheese maker Philadelphia this summer rolled out a plant-based version nationwide.
- In:
- Kraft
- Food & Drink
- Kraft Heinz
Elizabeth Napolitano is a freelance reporter at CBS MoneyWatch, where she covers business and technology news. She also writes for CoinDesk. Before joining CBS, she interned at NBC News' BizTech Unit and worked on the Associated Press' web scraping team.
veryGood! (148)
Related
- Trump invites nearly all federal workers to quit now, get paid through September
- Utility Giant FirstEnergy Calls for Emergency Subsidy, Says It Can’t Compete
- Country singer Kelsea Ballerini hit in the face with bracelet while performing
- Naomi Campbell welcomes second child at age 53
- Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
- New Oil Projects Won’t Pay Off If World Meets Paris Climate Goals, Report Shows
- In Exxon Climate Fraud Case, Judge Rejects Defense Tactic that Attacked the Prosecutor
- Chuck Todd Is Leaving NBC's Meet the Press and Kristen Welker Will Become the New Host
- The FBI should have done more to collect intelligence before the Capitol riot, watchdog finds
- The Idol Makeup Artist Kirsten Coleman Reveals Euphoria Easter Eggs in the New Series
Ranking
- Selena Gomez engaged to Benny Blanco after 1 year together: 'Forever begins now'
- Chrissy Teigen Believed She Had an Identical Twin After Insane DNA Test Mishap
- Pence meets with Zelenskyy in Ukraine in surprise trip
- Idaho Murder Case: Ethan Chapin's Mom Shares How Family Is Coping After His Death
- Scoot flight from Singapore to Wuhan turns back after 'technical issue' detected
- WHO questions safety of aspartame. Here's a list of popular foods, beverages with the sweetener.
- Does aspartame have health risks? Here's what studies have found about the sweetener as WHO raises safety questions.
- New Oil Projects Won’t Pay Off If World Meets Paris Climate Goals, Report Shows
Recommendation
The Grammy nominee you need to hear: Esperanza Spalding
Air Monitoring Reveals Troubling Benzene Spikes Officials Don’t Fully Understand
Supreme Court sides with Christian postal worker who declined to work on Sundays
Summer House Cast Drops a Shocker About Danielle Olivera's Ex Robert Sieber
The Daily Money: Spending more on holiday travel?
A Timeline of Sarah Jessica Parker and Kim Cattrall's Never-Ending Sex and the City Feud
Fearing Toxic Fumes, an Oil Port City Takes Matters Into Its Own Hands
Calif. Earmarks a Quarter of Its Cap-and-Trade Riches for Environmental Justice